"Live By the Blog, Die By the Blog" – Sun's CEO Gives (Inadvertent) Masterclass @ WEB 2.0 JOURNAL

In true Web 2.0 style, Sun's CEO Jonathan Schwartz this week gave an inadvertent masterclass in how those who live by the blog also die by the blog, when he publicly blogged an advance heads-up that Sun is about to 'retire' its historic NASDAQ ticker symbol 'SUNW' and replace it with 'JAVA,' the name of what Schwartz somewhat hyperbolically described as 'a technology whose value is near infinite to the Internet.'

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Chris Ball commented on the 28 Aug 2007

Personally I would not be surprised if this is just a marketing piece. I think the story alone has probably generated a lot of site views of the Sun website and raised (if only slightly) the mind share that Sun and Java have.

However, if this is a serious idea, then for me it shows a company in real trouble that is short on ideas to change the slide. [visit link]

SUNWatcher commented on the 25 Aug 2007

Sun needed to do something, or else even Adobe may be dropping a boot to their head with Flex when it gets out of beta and gets into mainstream.

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