Traditional business models have focused on a process and interaction model that hasn't changed for more than 100 years. This traditional model involves a hierarchical approach where there is an expectation that all good ideas come from the leaders at the top of the organization. This model creates barriers for fully utilizing the core knowledge and experiences of each and every individual within the enterprise. However, with the injection of some fundamental Web 2.0 technologies such as social networks, businesses can finally tap into the knowledge of all their employees, partners, and customers.