As VP of Product Marketing, Theresa Bui-Friday is responsible for Palamida's positioning, core communications content, go-to-market initiatives, and press and analyst relations team. She has over 12 years' of expertise in the software industry with a focus on emerging technology. Prior to Palamida, Theresa was Director of Strategic Marketing at Cacheon. She was also Director of Enterprise Marketing for Embark.com, which is now Princeton Review, where she held global responsibility for product marketing of the enterprise product lines, including competitive and market evaluation, strategic planning and outbound marketing programs.